| Seperate the intellectually curious from the economically
serious with Lead Scoring. |
Lead scoring is a ranking methodology that assigns a relative,
analytical value to each lead so that marketing can route the most
valuable leads to sales, while assigning the rest to nurture
campaigns in order to raise their scores. This process ensures that
salespeople don't waste time on leads with a low probability of
converting, and also ensures that the hottest leads are acted upon
with minimal delay.
By utilizing scoring
parameters, such as demographic information, campaign responses,
purchase history, Web behavior and search terms, an appropriate total score triggers follow-up.
Improve sales and marketing productivity by
systematically focusing efforts on leads that have the highest
probability of closing.
Lead scoring is a systematic process of
organizing, prioritizing and routing leads based on a number of
predetermined parameters that have been agreed by both sales and
marketing.
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